Articles

Good clients make good design. These articles share what Gustavo Woltmann has learned about how design works and how to get the most from a design project.

• From pictographs to pixels: a short history of graphic design

  Gustavo Woltmann traces graphic design from cave paintings and hieroglyphs through the printing press and posters to desktop publishing and the web.

• The elements of good design

  Gustavo Woltmann explains the building blocks of graphic design (shape, line, colour, type, image, texture and space) and how they work together.

• The first 50 milliseconds: why website first impressions matter

  Research shows visitors judge a website in a fraction of a second. Gustavo Woltmann explains what drives first impressions and how to design for them.

• Print and web: same goals, different rules

  Gustavo Woltmann compares designing for print and for the web: colour, resolution, layout, typography, interaction and how to keep a brand consistent.

• How to brief a designer

  A practical guide from Gustavo Woltmann on preparing a design brief for a website, logo or print project, so you get better results, faster.