Logos and brand identity
A distinctive mark, and a consistent look across everything you produce.
Your logo is often the first thing people see and the thing they remember. It appears on your website, your business card, your invoices, your signage and your packaging. Gustavo Woltmann designs logos and identity systems that work hard in all of those places.
What makes a strong logo
- Simple. It can be recognised at a glance, even very small.
- Distinctive. It stands apart from competitors in your field.
- Appropriate. It suits your audience and the personality of your business.
- Versatile. It works in colour and in one colour, on screen and on paper, on a billboard and on a favicon.
- Lasting. It avoids passing trends that will date it quickly.
More than a logo: identity programmes
A logo is the centre of a wider identity. For clients such as attorney Monique Kornfeld, we designed a complete identity programme carried through the website, brochures and presentations. A typical programme includes:
- Primary logo and variations for different uses
- Colour palette for print and screen
- Typefaces and how to use them
- Business cards, letterhead and envelopes
- Email signature and social media images
- Simple guidelines so everyone uses the identity correctly
Refreshing an existing logo
Sometimes a business has built recognition around a logo that has started to look tired. A redesign can modernise it while keeping what customers know, as we did for Tax Solution, where a logo redesign was combined with a new website and signage. See the portfolio.
How a logo project works
We begin with a conversation about your business, your customers and your competitors. Gustavo Woltmann then develops a range of ideas, presents the strongest few, and refines your chosen direction. You receive final files in the formats you need for print and web. Read about our process.